From €500 toothbrushes to diamonds for your teeth

March 17, 2026 | Print

From €500 toothbrushes to diamond-encrusted teeth: demand for ultra-luxury oral care is booming. An expert says, “Luxury smiles are winning over Gen Z.”
Cosmetic dentist Neri Pinzuti explains to FQ Magazine how ultra-luxury treatments are transforming smiles—and how celebrities have turned this into a social media phenomenon

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